Letterhead printing refers to business stationery representing your company’s identity and other crucial information that can be used for correspondence. This is usually positioned at the top of a leaf of the document in question. This header often consists of a name, addresses both physical and web. There is usually an emblem too, sometimes with a backdrop pattern. A suitable letterhead will provide your company with a professional edge and a lasting image that surpasses what is in actual print. It is thus an integral part of formulating a lasting and memorable image that one can identify with and one that also gives a fitting first impression.
Before settling on a particular letterhead printing or designing one, you should consider some basic factors. Who are you and what exactly do you have to offer? What exactly is the stationery meant to portray of you and your business outfit? Who are your target customer and their perceived preferences? Your chosen design should seek to communicate to your customers in an appealing way. All these little aspects should be taken into consideration before printing a letterhead. You should keep in mind that this is part of a firm’s identity that is meant to create an impression in the long term. It thus cannot be altered regularly or on a whim.
This letterhead is bound to be integrated into other facets of your company’s operations. These may be cards, envelopes or even pens and T- shirts. A letterhead printing should probably catalog a few major products or services the outfit tenders. It should also distinguish clearly the company and include an emblem and probably a catchphrase for identity purposes. It could also be prudent to include a good word from a contented client previously attended to. A bigger logo could also be set as a backdrop. Creative and quality paper can be equally substituted depending on occasion.
The provided information should be legible especially the contacts. The important information should be highlighted for easier recognition. Color schemes should be selected very carefully with a lot in consideration. These can be drawn from the product itself as well as from a general feel of services offered. For example a cool blue could be used to portray an ambient environment or green for a lively atmosphere. The paper to be printed on should also be considered for texture color and even weight. All in all, a distinct and clear impression will go a long way.